Stay hungry, be smart
This one is for the content creators out there! Or for anyone who wants to learn a bit more about the wonderful world of social media and what I do. Have you pivoted your content recently or just wanted to try posting something you don’t typically post, only to feel […]
My favorite day of the year! At least from a blogger/content creator perspective. Because my other favorite day of the year is probably Thanksgiving. Any day where it’s acceptable to put gravy on everything is a great day in my book. But I digress. When I started my silly little […]
I’d like to thank whomever created these special social media holidays for giving me some inspiration each year on what to post. Most of them I can glaze right over, but there’s a few that actually resonate with me and no, it’s not only national pizza day and national burger […]
As I was browsing TikTok for work (lol this is my job), I kept seeing these posts about “Lucky Girl Syndrome” and discovered that the videos under that hashtag have been viewed around 150 million times. Needless to say, I had to dig a bit deeper. For some background, the […]
I’ve been thinking a lot about the phrase “going viral” lately for a few reasons (aside from the fact that I’ve had Covid all last week – slightly different kinda viral), but the main one is that I think our goals have changed with social media. “Going viral” is now […]
If you are a creator, brand, or small business owner, there’s a good chance you’ve heard the term “pod group” before (they’re sometimes referred to as “Engagement Pods” as well). I was actually surprised at how many people reached out last week wanting to learn more about them, so here’s […]
I had a new intern/assistant start with me last week, and we went on a photoshoot together at La Pecora Bianca in Bryant Park (wonderful Italian food, and one of my first clients back when I started my biz in 2018). While we were there, we discussed various food photography […]
As I was coming up with my next little “sketch” for TikTok, I was watching a “cooking video” on Instagram and felt like I may or may not have a seizure. Everything moves so fast, no wonder these kids go viral. You quite literally have to watch 3-4 times just […]
I love working for myself, don’t get me wrong, but there are times when I just feel like someone threw me into a steaming pile of shit with no shovel. And even if I had a shovel, would that really solve my problems? I’m in a massive pile of shit […]
HELLO! Lovely to see you here, fellow misfit. I’d like to take a moment to walk you through my journey from blogger to photographer to marketing consultant and now to a combination of all three. Some might call it a hat trick, I call it multi-passionate. I have been creating […]
