GASP. Starting off 2021 with a pinch of cynicism, just the way I like it. Sorry to be blunt, but let’s be serious. People put such lofty goals and resolutions upon themselves every year that most of the time, they don’t achieve them or even come close. Why is that?? […]
Social Media
National Restaurant Owner’s Podcast Interview w/Kyle Inserra
{Aired on December 20th, 2020} Catch my guest spot on the National Restaurant Owner’s Association Podcast, talking to host Kyle Inserra (mostly with my hands, as shown above) about all things restaurant marketing, social media, and pandemic problems. I took some of the questions we covered and turned them into […]
Restaurant Marketing: How To Handle Influencers (and Avoid Public Shaming)
We’ve all seen this movie before. Probably 100 times. Yet no one ever watches the sequel. Let’s take the food influencer story, since that’s the one I’m most familiar with, not to mention this article on Entrepreneur yesterday got me all riled up. The scene is set: An influencer with […]
Content 101: The 5 FREE Photo Editing Apps You Need!
One of the questions I get asked the most is: how do you take such great photos?! First off, I believe that some people just have a great eye for food photos. I like to think I have a good eye for it, but I 100% believe that food styling […]
Creating a Community on Social Media: Some Do’s and Don’ts
Let’s start this off with a simple list of Do’s and Don’ts. Then we’ll get a bit more in depth after. I’m taking a bit of a backwards approach here; I believe that when you find something you like on the internet, you have a few seconds to grab someone’s […]
What IS The Skinny Pig Inc.?
Wow, I’m so glad you asked! Just kidding…you probably didn’t ask for this, but neither did I. That’s the real beauty of The Skinny Pig Inc. And before we dive in, I’ll be speaking this Friday (11/13) at BlogHer Food, their annual virtual food event, talking all things social media […]
Coping With 2020: Stop Beating Yourself Up
If you told me the guy from The Apprentice would be our President one day, I would have laughed. And if you told me that the WORLD would be shut down for 6+ months due to a global pandemic, I again, would have laughed. Yet, here we are. I guess […]
Bloggers & Influencers Ask: Do You Need a Media Kit?
As some of you might know, I help restaurants and brands create content for social media under my business name, The Skinny Pig Inc. I have also been pitching myself to companies and brands for the past five years or so, and prior to that I worked in ad sales, […]
Influencers Preaching Politics – Good or Bad?
The above photo is a joke about me being political. Yes, I support Bacon, Egg, & Cheese sandwiches. Now let me just say this before I say anything else: ultimately, I think it’s a good thing. It’s a contribution, and it’s starting more conversations around the issues that matter. But […]
It’s 9/30. And it’s Time for a Change.
This day is particularly significant for me, and every year it serves as my day to reflect. 19 years ago, 9/30/2001, was the day my entire life got uprooted and thrown down a completely different, dark path. If you want to read the full story, you can do so here. […]