Bittersweet news from the food truck world: Street Sweets is being forced to change their name.
Silver lining: They are holding a competition for the new name!
Here's the deal: Contestants have to come up with a new name for the glorious truck that can jump over all the trademark hurdles. According to their statement, they "prefer that the new name contain the word "sweets" in it, although that is not a steadfast criteria." The competition starts asap and will commence on January 25th, 2010 at 11:59 PM. The winning entry will be announced shortly thereafter and the winner will receive both a $500 AMEX gift card and a $100 gift card to the (insert new name here) truck. All submissions should be made by going to the website, streetsweetsny.com, and submitting under the "contact" tab. You can submit as many entries as you like, but in the event that more than one person comes up with the same winning name, they will go with whomever was first to submit said name.
Best of luck to the contestants! I may enter a few as well. But for me, I'd say screw the gift cards and just give me a lifetime supply of Macarellas and Pumpkin Whoopie Pies.